William Shatner, who has been Priceline’s pitchman for the past 14 years (!), makes his last plea for customers to negotiate their best deal in his final ad for the company, which has decided to retire the campaign and move on to something new.
Like another one of Shatner’s iconic characters, he plunges to his death in order to save others.
And blows up real good.
It’s an odd end to an odd advertising campaign. Farewell, Priceline Negotiator. You will be missed.