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February 2012

If you get hurt trying this, you can’t sue

Of all the fine print that appears in that small narrow sans-serif white print with black drop-shadow at the bottom of the screen during television commercials, my favorite has to be the one that, for various reasons depending on the activities being depicted, says, “Do not attempt.”

Sunday is the Super Bowl. Count how many of these examples you see during the course of the game.

You know, commercials where multiple cars are being driven through wide-open non-roads in the middle of the desert at 90 mph and then do 180-degree spins while passing each other in opposite directions. “Professional driver on closed course. Do not attempt.” Yes, because I have access to desert expanses of non-roads where I like to go driving my $60,000 luxury vehicle with my friends and their matching $60,000 vehicles. (Read more…)