Get out of the hashtag business, TV networks
Okay. Can the TV networks just dispense with the ham-handed attempts at creating futile Twitter synergy by cramming hashtag phrases down our throats?
I’m sitting here, against all better judgment, surfing the web on my laptop while I have TBS on in the background, where the terrible, terrible hack sitcom “Met At Work” is on, and in the corner of the screen, the TBS geniuses have put up the hashtag “#gibbsvsmilo” because the plot centers on a lame-brained something where Gibbs and Milo are characters, you see, and they are versus-ing against each other in comically hilarious ways. Over some chick, or something. Because guys are such guys!
By the way, did I mention this show is just awful? God. Awful.
Back to the hashtags. I see this all the time on TV shows. The networks invent some two- or three-word phrase tying into the TV show, throw a hashtag in front of it, and pretend it’s some sort of social movement that all the cool kids are going to be talking about.
I’m thinking that if you are tweeting anything that contains “#gibbsvsmilo” then you need to have your social networking license revoked, because you are neither social nor networking. You’re in a vacuum tweeting something lame that a corporation has tricked you into thinking was worth 10 seconds of your time. (Or 10 minutes of mine, in writing this pointless gripe post.) Probably most of the people tweeting these phrases are on the media company payroll, having been forced as part of their job to try to make it look like their hashtag of the hour has any sort of traction.
Just stop it. You’re embarrassing yourselves.