What the %$#@ is a ‘Bee Movie TV Junior’?
NBC, in its infinite wisdom, made some sort of marketing pact with Jerry Seinfeld and Dreamworks Animation to promote their upcoming “Bee Movie.” The promotion has turned into a series of lame sketches that are shown during “The Office” and other NBC series. This is marketing whorism at its most basic, but I simply have a question:
What the %$#@ is a “Bee Movie TV Junior”? Who came up with the concept, let alone the name?
And why, why, why?